Despite abundant resources and opportunities, online marketing remains a formidable challenge. Due to how crowded the business-to-consumer (B2C) marketing space is, many entrepreneurs have trouble deciding which marketing strategies to employ. It’s not uncommon for marketers to use multiple channels at once to get their message out. While this may seem like an excellent idea initially, it could confuse you later. How do you organize your marketing resources and ensure that your promotional efforts across different platforms are consistent?
SendPulse could be the solution to that puzzle. SendPulse is an integrated suite of marketing automation solutions that includes lead generation and acquisition, interactive marketing, and e-commerce functions. The service has several tricks up its sleeve, and it could end up being the one you’ve been waiting for all along.
What is SendPulse?
Multi-channel marketing is simplified with SendPulse’s ability to develop campaigns, manage clients and subscribers, and then follow up on the results via reports. The “Artificial Intelligence” system and customization provide numerous avenues for connecting with clients, including email, web push alerts, SMS, and Viber.
User engagement metrics like click-through rates, website visits, time on site, and conversions can all be improved by using SendPulse Al by as much as 50 percent or more.
The fact that SendPulse is so simple to use makes it an excellent option for people of all skill levels. SendPulse is a cutting-edge email marketing platform for today’s professional marketers and businesses thanks to its integrations with the most popular customer relationship management (CRM), content management system (CMS), and electronic commerce (e-commerce) platforms.
You can easily manage your mailing lists, email campaigns, and statistics using the SendPulse app. A campaign can be prepared on a desktop computer and then sent from an Android device.
Features of SendPulse
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Lead Generation
Lead generation is the foundation of any successful marketing strategy, and here is where SendPulse shines. With the help of a chatbot that can ask for contact information like emails and phone numbers, you may build a system that starts with highly personalized signup forms or intricate landing sites. Marketing efforts can be enhanced by collecting data from various channels and storing it in a built-in, free CRM. For organizations having trouble automating their sales and customer interactions, SendPulse’s CRM comes in handy and is entirely free.
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Lead Nurturing
The SendPulse platform excels at lead nurturing because of the plethora of channels it provides for maintaining contact with consumers. Marketing via electronic mail, short message service (SMS), chatbots on social media sites like Facebook and Instagram, or messaging apps like WhatsApp and Telegram all fall under this category.
Web push notifications are another option. The best aspect is that all these channels may be merged to produce a seamless, automatic stream of personalized communications. Users can fine-tune their advertising efforts with the help of tools like behavioral segmentation and customization.
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Social Media Marketing and Selling
Promoting an online store using social media is a natural progression. That’s why SendPulse embraced chatbots for their marketing. You may program your chatbot as the first line of defense for customer service by answering frequently asked questions (FAQs), making product recommendations, reminding people about events, taking reservations, etc.
To create a chatbot, you only need a few minutes, and the chatbot builder is incredibly user-friendly. Their newest product is an Instagram chatbot that can respond to mentions of your company within subscribers’ stories, promote your business, and even process payments.
Landing pages, rather than whole websites, maybe the best choice for small enterprises trying to sell their wares online. Your social media profiles can be linked to this website as well.
Your modest online shop may be up and operating in no time with the help of SendPulse’s webpage builder. Add your product gallery, along with descriptions and shipping details, after your homepage is set. You can direct potential new customers to your preferred contact method using a subscription widget.
Besides regular email, there are now text messages and chatbots available for use on platforms like Facebook, Instagram, Telegram, and Whatsapp. A payment system integration that verifies your clients’ ability to make safe financial transactions is the icing on the cake.
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Easy Statistics
SendPulse provides simple access to reports on the performance of your email and SMS marketing initiatives. You can see if the recipient has received and opened your text message or email. To further ensure your ease, SendPulse also supports integration with Google Analytics.
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Other features
SendPulse provides a wide variety of marketing channels, but it also includes some simple, helpful tools that any marketer will appreciate.
Regarding email deliverability, solutions like a dedicated SMTP server and an email list verification can make a big difference. A template creator for emails that will help you save a lot of time while still getting the job done right.
If you’re looking to spread your wings, you’ll like the platform’s many connections to complementary tools and services. You can even control your chatbots from the palm of your hand with a dedicated mobile app. These nuances set SendPulse apart and make it a platform worthy of your time and consideration.
Benefits
- Keeping tabs on and managing your subscribers and their information.
- Create conversations
- Manage subscriptions
- The need to switch between applications is eliminated.
The Pricing and Affordability
With some exceptions, most of SendPulse’s marketing channels and capabilities can be used indefinitely for free. For instance, monthly fees for email marketing campaigns often begin at $8. The average savings for a yearly subscription is 20%. Fortunately, consumers aren’t paying for the network but individual channels and premium services.
24/7 Support
The support staff is available through instant messaging and email. Pre-sale staff are available by phone and can communicate in six different languages.
Final Words
It is crucial in the fast-paced, ever-changing world of internet marketing and eCommerce to keep an eye on emerging trends and best practices.
Due to the dynamic nature of marketing, it’s impossible to keep track of many individual instruments while maintaining efficiency. Since SendPulse is built on numerous solutions, it handles the technical aspects of this job. It provides you with all you need for an adaptable process of communicating with your customer via their preferred channel. All of this may be done inside the confines of a unified marketing and sales automation system.
