Professionals in digital advertising understand the value of having access to a search engine optimization (SEO) tool. These resources lend a hand and make things easier for you. When several similar tools are already available, it becomes difficult for a new one to break into the market. On the other hand, Serpstat has become an indispensable tool for any digital marketing expert because of its low price and ease of use. While the price is reasonable, the tool’s quality and performance have not been compromised.
What is Serpstat?
Serpstat is a comprehensive SEO tool designed specifically for enterprises. No of your role—business owner, SEO expert, or agency—Serpstat has the tools you need to optimize your website for search engines and boost your website’s organic traffic. Over 250,000 people use it daily to get better results from their searches. You may improve your search engine rankings and get more visitors to your site by using tools like keyword research, backlink research, rank monitoring, and site audits. You can also utilize Serpstat to spy on your rivals’ Internet advertising strategies.
Features
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Keyword Research
The primary function of Serpstat is a keyword research tool for use in Search Engine Optimization and Pay-Per-Click advertising. In the next section, we will explore how you may use this instrument to discover high-volume organic and paid keywords.
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SEO Keyword Research
Serpstat can be used to find valuable keywords for search engine optimization projects. Utilizing this instrument can help you generate fresh content ideas and enhance the performance of your current material. Although it has all the essential capabilities, this tool is not as robust as Ahrefs or SEMrush.
Serpstat’s search bar can be used to locate keywords by starting with a root term. The program will provide a list of associated keywords, together with data on how often and how hard specific keywords are searched for.
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PPC Keyword Research
Paid search marketing campaigns can benefit from Serpstat’s PPC keyword research tool’s features in the same way organic search marketing campaigns can benefit from Serpstat’s SEO keyword research tool. Despite its extensive features and statistics, Serpstat lags behind its leading rivals.
Through the provision of information like search volume, predicted cost-per-click (CPC), and keyword complexity, Serpstat aids customers in selecting the most effective sponsored keywords. In addition, Serpstat records and shows the most recent search advertising utilized by rival companies for chosen keywords.
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Backlink Analysis
To learn about your website’s current backlink profile and find new content ideas, you can use Serpstat’s backlink analysis feature. Despite its precision, we discovered that Serpstat did not uncover nearly as many backlinks as more sophisticated tools like Ahrefs.
Serpstat’s dashboard displays fundamental metrics, including the total number of backlinks, the top referring sites, and the proportion of backlinks that follow and do not. The number of referring domains and the ratio of new to lost backlinks can be shown in charts within Serpstat.
You may find the most popular pages on any website by using Serpstat’s top pages report. These top-performing pages can serve as a model for your link-building efforts. You can expect the same results from using material that has been successful for other businesses.
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Keyword Rank Tracking
The rank-tracking feature of Serpstat is a valuable tool for gauging the efficacy of your search engine optimization initiatives. The website’s visibility about the competition may be tracked, and the rankings of your most rich organic search keywords can be tracked.
When compared to competing rank trackers, Serpstat’s is surprisingly feature-parallel. You can track your ranks on both mobile and desktop devices, and you can even customize your tracking based on your location!
Yet, there are characteristics that more sophisticated rank tracking systems have that Serpstat does not. For example, there is no featured snippet report, and the design isn’t as user-friendly.
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Competitive Analysis
All of the capabilities mentioned above can provide you with information on the advertising approaches taken by your rivals. Using Serpstat’s keyword research tools is one way to get ahead of the pack.
To help you better understand the competition, Serpstat provides reports that zero in on specific metrics. You can learn more about your rivals and the terms they’re using by perusing these reports.
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Site Audit
The site audit function in Serpstat helps you fix technical search difficulties and increase search engine rankings. An effective audit increases your site’s visibility in search engine results and guarantees a positive user experience.
Technical issues, such as duplicate and missing title descriptions, links to redirected webpages, and an absence of HTTPS and meta tags, are uncovered in the site audit report and can hurt your search engine rankings. In addition to gauging your website’s loading time, Serpstat provides recommendations for enhancing performance, such as compressing images, reducing your reliance on JavaScript and CSS, and increasing the legibility of your fonts.
Serpstat Benefits
- Bundled set of tools for every aspect of search engine optimization
- Dashboards and interfaces that are clean and simple to understand
- Reasonable Costs
- In-depth analysis accompanied by straightforward visual reports
- Free trial
- Improving your site’s on-page SEO and search engine suggestions is a breeze after conducting a site audit.
Ease of Use
There is some initial difficulty in using Serpstat due to its extensive feature set. Particularly if you’re starting and this is your first experience with SEO software.
The outstanding user interface of the tool more than makes up for the slightly steep learning curve. It offers an easy-to-navigate user interface.
Customer Support
It’s been proven repeatedly that excellent customer service is essential to a company’s success. An advantage in the marketplace like this must be worked for. The staff at Serpstat is willing to answer questions and provide tools to assist you in becoming proficient with their software quickly.
Serpstat Pricing
Serpstat’s cost is similar to that of similar programs because it is based on the quantity and quality of data you require. When compared to its competitors, Serpstat is the more affordable option. Serpstat is reasonably priced, making it a viable option for small SEO firms and businesses needing an enterprise-level solution. The most expensive plan is $499 per month.
Final Verdict:
An SEO tool’s most important function is to deliver precise information on keywords, backlinks, and traffic. You can use the tool’s findings to improve your content and attract targeted visitors to your site. Three areas in which Serpstat excels are keyword analysis, PPC research, and industry analysis.
You can use it for keyword research, content brainstorming, PPC campaign analysis, and thorough competitor analysis. Get a copy of Serpstat if you need a dependable SEO solution that won’t break the bank. You can sign up for their free plan to try out the software.
